90% ConfidenceConfidence Level ~ the probability that we have selected a sample that actually represents the population. 95% is the accepted standard, although 90% or 99% are also acceptable, depending on what you need. For example, if we sample a population 100 times, a 95% Confidence Level means that 95 of the samples will be representative of the population, and 5 will not be. , +/- ErrorMeasurement Error ~ the amount of error made when we use sample data to represent the population data. An error of +/- 3% is an accepted standard. E.g., if we get an average Customer Satisfaction rating of 85 in our sample (+/-3%), the population average will be in the range of 82 to 88.
95% ConfidenceConfidence Level ~ the probability that we have selected a sample that actually represents the population. 95% is the accepted standard, although 90% or 99% are also acceptable, depending on what you need. For example, if we sample a population 100 times, a 95% Confidence Level means that 95 of the samples will be representative of the population, and 5 will not be. , +/- ErrorMeasurement Error ~ the amount of error made when we use sample data to represent the population data. An error of +/- 3% is an accepted standard. E.g., if we get an average Customer Satisfaction rating of 85 in our sample (+/-3%), the population average will be in the range of 82 to 88.
99% ConfidenceConfidence Level ~ the probability that we have selected a sample that actually represents the population. 95% is the accepted standard, although 90% or 99% are also acceptable, depending on what you need. For example, if we sample a population 100 times, a 95% Confidence Level means that 95 of the samples will be representative of the population, and 5 will not be. , +/- ErrorMeasurement Error ~ the amount of error made when we use sample data to represent the population data. An error of +/- 3% is an accepted standard. E.g., if we get an average Customer Satisfaction rating of 85 in our sample (+/-3%), the population average will be in the range of 82 to 88.