Project: Customer Satisfaction Surveys (x4)
Project Reference: Furnished Upon Request
Description of Work
- Consulted with client to determine customer requirements
- Developed four customer satisfaction surveys and aligned with strategic goals
- Prepared surveys for both Internet and mail-out deployment
- Designed manual, validated data entry system for mail-out surveys
- Designed relational database for data storage and reporting purposes
- Developed secure web site for online survey administration and reporting
- Developed online reports with data sortable by key variables and statistics
- Deployed surveys and real-time reports
- Prepared formal written reports and recommendations for improvement
Methodology
- Reviewed strategic plan and previous surveys
- Developed sampling plan and data collection design
- Developed questionnaires designed to yield actionable information with decreased customer burden
- Used precision scaling procedure
- Developed survey mock-ups and online reports for customer review and approval
- Developed relational database with stored analytical procedures
- Deployed survey for pre-testing and made appropriate changes
- Deployed survey to customers for data collection
- Determined statistical reliability and validity
- Determined Performance, Importance, and Process Variation of survey items
- Conducted additional statistical analyses as requested by customer using SPSS (Statistical Package for the Social Sciences)
Results
- Measurement precision for the 4 surveys ranged from 96% to 98%.
- Measurement accuracy exceeded 90%.
- Made 62 specific recommendations for improvement and optimization regarding:
- · Departmental information dissemination,
- · Web site functionality and usability,
- · Media communications,
- · Training,
- · Email updates,
- · Customer burden,
- · Departmental publications, and
- · Public Relations
Organizational strengths were identified and leveraged
|