- Are you getting the data you need?
- Can you make important decisions based on the information you get?
- Do you have Listen & Learn Measures & Mechanisms in place?
| Data Problem: The past decade has seen a five-fold increase in published customer and employee satisfaction research, but most managers still apply survey design principles formulated 40 to 50 years ago, which results in a huge loss of precision and accuracy - it's like telling time with a sun dial. This is the main reason Soft Data is considered to be untrustworthy. | Information Solution: dxResearch has developed a methodology based on advanced survey design & data analysis that guarantees strategic information so rich and detailed that we can tell you what to leverage, what to improve, what to ignore, and how to prioritize your efforts and resources. |
dxResearch assists small businesses and quality management-based organizations in getting precise and accurate data for their quality improvement efforts. We specialize in the precision measurement of Soft DataWritten & Verbal Comments, Ratings of Satisfaction, Opinions, Attitudes, etc. and the generation of rich, decision-making information. We link soft data and real improvements to the bottom line.
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| Diagnostic | Comparative | Qualitative |
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